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Google Analytics


Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web.

Free

Google Analytics is absolutely free!  Allowing anyone with a website to track conversion data, analyze the flow of visitors through their site, and identify elements of their site that could be changed to improve visitor retention.



Easy to Use

Google Analytics is easy to use for the novice web site owner and with a full help guide in case you have a problem.

What is the difference between a search term and a keyword? 

A keyword is defined as a significant word or phrase relevant to the web page or document in question. While "keywords" and "search terms" are interchangeable in some contexts, Google Analytics reports differentiate keywords and search terms to distinguish between external and internal searches.analytics image


In Google Analytics, "keywords" are associated with external search engines. For example, someone who found your site after performing a search for "cars" on www.google.com would be associated with the keyword "cars." In contrast, Google Analytics defines a "search term" as any word a visitor searches for using your internal site search. For example, if the visitor that came to your site from the Google search engine via the keyword "cars" then uses your site's search functionality to search for "filters", that visitor would be associated with the keyword "cars" and the search term "filters."

Essentially, a keyword is a word searched for using an external search engine, whereas a search term is a word searched for using your internal site search.



Integrate with AdWords

 For AdWords users in particular, Google Analytics will provide you with the actionable information that you can use to increase your ROI by  tracking cost data for all of your campaigns and combining that data with  conversion information on a page-by-page basis. Google Analytics automatically imports AdWords cost data so that you can track the effectiveness of your AdWords campaigns, and automatically tags your AdWords destination URLs to track keyword and campaign conversion rates with no effort on your part! To find out more about AdWords, please visit the AdWords home page at https://adwords.google.com.

 

Do it Yourself

You can setup Google Analytic yourself by making a google account and then signing onto the analytics website to get your code. Then you can simply add it to your website.


Or we can do it for you

The cost to set up your google analytic account is £10.


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